Commercial success is never a matter of luck.
Cole helps Belgian B2B companies when sales performance falls short of ambition. Through strategic advice, temporary commercial leadership and specialised recruitment.
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Your sales approach no longer works as it used to
Revenue is not growing, or has started to decline
Your commercial organisation is underperforming
Your processes, tools or market fit have not kept pace
Your commercial director has left
You want to professionalise your commercial organisation
Your commercial organisation is underperforming
You have the ambition. We identify what is missing: strategy, leadership or the right people. After one conversation, you will know whether Cole can help.
Book an initial conversation →Explore our servicesCole helps
in three ways
We start by finding what is holding you back. We then determine what is needed: a commercial diagnosis, temporary leadership or recruitment. In the right order.
Not recruiters, but commercial leaders.
Selling harder or hiring more salespeople rarely solves the real problem. Growth requires strategy, someone to lead and the right people.
01
Recruitment led by commercial leaders
We assess candidates as people who have built teams themselves: on experience, commercial judgement and the context in which they will need to perform.
02
Find the cause before choosing the solution
More sales activity is not always the answer. We identify what is holding the business back: people, processes, strategy or the market. If you do not need us, we will say so.
03
Executive leadership without a heavy structure
Not every company needs a full-time commercial director. Cole takes the lead one to four days a week and builds a structure that remains in place afterwards.
A partner with first-hand experience
David van den Bogaert has worked as a consultant and interim manager for around ten years, including as a Managing Director with full P&L responsibility. He delivers assignments himself or works with carefully selected associates. You always know who is accountable.
- A sharp analysis of your commercial reality
- Identifying whether the issue lies with people, process, strategy or the market
- Priorities you can act on immediately
Start with a conversation, not a proposal
You explain what is happening commercially; we ask the questions. In one hour, you receive our honest assessment, even if our answer is that you do not need us. Discreet and without obligation.
Book an initial conversation