Commercial Leadership

The plan is in place. But who will lead it?

Cole temporarily takes commercial leadership as part of your organisation, with the accountability that comes with the role.

Book an initial conversation →
Commercieel gesprek in beweging

Sound familiar

You know the course, but no one is at the helm. Everyone looks to someone else. No one takes the lead.

  • Your commercial leader has left. The work has not.
  • After an acquisition, the ambition changes but the sales organisation does not.
  • As the owner, everyone still looks to you to sell.
  • The advice is ready, but no one turns it into action.
Book an initial conversation

Fractional or interim

David van den Bogaert or a carefully selected associate takes the lead one to four days a week.

Fractional when you need executive-level commercial leadership without creating a full-time role. Interim when an existing role needs to be filled temporarily, typically for six to nine months.

We lead the team, maintain priorities and use pipeline and forecast reviews to make decisions. We report to you, your management team or your board.

More about David

Alongside your commercial leader

Is your commercial leader carrying the role alone? We strengthen that person in the day-to-day work: clarifying the mandate, establishing a workable rhythm and helping to lead the difficult conversations. We also say so honestly when the role is not the right fit.

What you can expect

  • One experienced leader who takes responsibility.
  • Clear priorities and meetings where decisions are made.
  • A team that knows who is accountable for what.
  • Structure and operating rhythm that remain after we leave.
  • A handover prepared from day one.

‍

Practical arrangements

You pay a monthly fee for a fixed number of days per week. We discuss the lead time during the initial conversation.

Cole leads your commercial organisation. That requires a mandate to intervene and make adjustments. If you need a salesperson, or if the issue lies with the product or market, Cole is not the right choice.

Book an initial conversation

Book an initial conversation

One hour. You explain the situation; we ask the questions. You receive our honest assessment, even if our answer is that you do not need us.

Book an initial conversation